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The
Clothing Chronicles
March 16,
2007, #267
FashionForRealWomen.com
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In This Issue:
Message
From Diana
Feature
Article:
Couture versus Ready-to-Wear
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>>
MESSAGE FROM DIANA
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|
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 |
http://www.fashionforrealwomen.com/budget-friendly.htm
It will be fun
and fast-paced, but seating is limited, so "get while the
getting's good." Even if you can't make the time, that's okay;
you'll still get access to the transcript and recording a few days
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available once the seats are gone (it depends on whether it's a
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http://www.fashionforrealwomen.com/budget-friendly.htm
So what's on
tap for today's article?
With fall
fashion weeks finishing up all over the northern hemisphere, it's a
good time to answer one of the questions I get frequently: what's the
difference between couture and ready-to-wear?
Enjoy!
Diana
diana@fashionforrealwomen.com
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>>
FEATURE ARTICLE
Couture
versus Ready-to-Wear
"What's
the difference between couture and ready-to-wear?"
It's a
question that's been hitting my inbox a lot of late from women all
over the world. They may have been reading high fashion magazines
like "W" or "Vogue" or are thinking about
upgrading their wardrobes, and are wondering what, exactly, the
difference is between these designer categories.
Basically, it
boils down to fit - and money.
COUTOUR
(koo TOOR) is the French word for "sewing." Couture clothes
are those that are fitted and sewn specifically for a client, often
requiring several fittings for an exacting fit. The clothes may be
specifically designed for the client, such as a one-of-a-kind wedding
dress or a one-of-a-kind red carpet ensemble, or they may be part of
a designer's couture collection, which are the pieces the designer
shows that are available for custom fit.
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Typically,
couture pieces are made of fine fabrics or feature extensive hand
work (like beading or embroidery) that drive up the price to
thousands or even tens of thousands PER PIECE. Because of the cost,
couture clothing, which once had 35,000 regular customers during its
heyday after World War II, has an ever-shrinking regular buying base
of about 1,200 people worldwide today.
Couture is
also known as made-to-measure or bespoke (British). |

Valentino Couture
Summer 2006
FirstView.com |
HAUTE COUTURE
(oht koo TOOR) means "high sewing," and is the term
reserved exclusively by those European fashion houses that offer made-to-measure
apparel in or around Paris and belong to the Fédération
Française de la Couture (which began as the Chambre
Syndicale de la Haute Couture in 1868 by Charles Frederick
Worth). Following strict guidelines regarding number of pieces shown
per collection and number of collections shown per year, current
members include venerable fashion houses like Balenciaga, Chanel,
Hermès, and Valentino.
You can learn
more about the Fédération Française de la Couture at:
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http://www.modeaparis.com
READY-TO-WEAR,
or prêt-à-porter (prêt a poor TAY) is designer
apparel that's made ready-to-wear in standard sizes and sold through
boutiques, better department stores, mail order, and online. While
consumers can have pieces tailored to fit after purchase,
customization is not included in the cost of ready-to-wear apparel.
Many brand-name designers, like Vera Wang and Carolina Herrera, only
show ready-to-wear collections, but still create a handful of couture
pieces upon request for influential clients. |

Valentino RTW
Fall 2007
Style.com |
So when you
read in a fashion magazine or hear on television that designers are
showing their ready-to-wear collections, you know that those are the
pieces that you'll find in their boutiques or in department stores
come the new fashion season. Couture collections are those shown to
high-paying clients who either go to the fashion house directly to be
fitted, or who order from the designer's "look book" and
have pieces made up from the measurements the designer has on file
from the client's previous fittings.
If you like to
read the society pages to see who's wearing what, you'll notice that
socialites who can afford to buy couture often say so. The caption
under a photo might read, "Jane Doe in Versace, Susan Smith in
Donna Karan, and Tiffany Jones in Givenchy couture."
Translation? Jane and Susan bought their gowns ready-to-wear, while
Tiffany had hers custom made.
So should YOU
indulge in designer labels as your income allows?
It depends.
Yes, designer
labels have a certain cachet and are associated with an elevated
income, and yes, you can look like you have a lot more money than you
do by buying your favorite labels at discount designer websites or at
overstock retailers like TJ Maxx and Marshall's.
But you have
to be careful of the message you're sending.
If you're a
receptionist dressing like a jet setter, it will raise eyebrows -
particularly your employer's. Your boss may wonder how you're funding
your clothing obsession. Are you living in a dive and driving a junk
heap? Maxing out your credit cards? Skimming a little off the company
coffers (which is how one fashionable thief was caught, showing up to
work every day in designer apparel)? Whatever the reason, unless
you're very vocal about how you cleverly come by your high-end finds,
your luxury image may have your higher-ups questioning your ability
to handle money - and stall your career in its tracks.
Similarly, if
you have a job with a typically high income (doctor, lawyer, stock
broker) but are running around in discount apparel, you'll have
people wondering just how bad you are at your job that you're not
able to afford nicer things. True, illness, school loans, job losses,
and other financial hardships happen, even to people with high
incomes. But if you're dressing discount in a designer environment,
people will begin to question your ability - and your income will
suffer. Call it human nature.
So how can you
dress appropriately for your income WITHOUT raising eyebrows? By
keeping the number of labels you wear in line with the amount of your paycheck.
If you have a
lower income, one or two pieces by your favorite designer (like a
jacket or pair of jeans) would not be out of line - provided you buy
them second hand (like on eBay) or at an overstock outlet like
Loehmann's or TJ Maxx.
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Have a higher
income? A status handbag, watch, or pair of shoes will instantly
telegraph your position. Even if you don't care about such things,
your status-y clients will, and since people talk, you may be
surprised by how your business grows by adding a few of these pieces
to your wardrobe.
And who knows? |

Prada Shoes
Bluefly.com |
If you play
the game right and meet your goals, you may someday find yourself
seriously contemplating whether you should buy a special piece
ready-to-wear, or have your favorite designer whip it up just for you
from his couture collection...
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Until next time,
Diana Pemberton-Sikes
diana@fashionforrealwomen.com
FashionForRealWomen.com
AccessoryMagic.com
BusinessWearMagic.com
OccasionMagic.com
WardrobeMagic.com
TheClothingChronicles.com
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Top Drawer
Publications, LLC
256 S. College Ave.
Newark, DE
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Copyright
© 2007 by Diana Pemberton-Sikes All rights reserved. |