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The
Clothing Chronicles ===================================================
In This Issue: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Hope you all had a wonderful Mother's Day. My husband and children made brunch for me and then left me alone for a few hours to watch old movies. Ahhh! Talk about a perfect afternoon. Hope yours was just as enjoyable. The revisions on my beauty ebook have slowed due to an unexpected - yet pressing - situation that arose earlier this week. I've reset my sights for next week and will let you know when everything's ready. I've had several fellow consultants email to ask if I'll be attending the AICI conference in Minneapolis this weekend. Unfortunately, no. Scheduling issues and the lingering poor health of a family member make it too difficult to get away right now. I'm so disappointed! I was looking forward to meeting many of you and hearing Scott Schuman talk. Love his blog! So what's on tap for today's article? How to shop when you hate to shop. Enjoy!
Diana ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Get Ready for Swimsuit Season!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ How to Shop When You HATE to Shop Do you hate to shop for clothes? According to a report by Worth Global Style Network (WGSN), 28% of women HATE to shop for clothes. To them, it's a four-letter word that produces stress and anxiety any time they think about hitting the mall. Now for the 26% of women who absolutely LOVE to shop and frequently ease their woes with retail therapy, this may be inconceivable. How can anyone NOT enjoy the thrill of the hunt or the big bargain score? Who doesn't love modeling new clothes in front of the mirror or being asked incessantly, "Great outfit! Is it new?" The answer? Plenty of people. Just look at men. Most men HATE to shop for clothes. They like to look good and turn heads, but for them, actually going and buying clothes ranks right up there with getting a root canal. It's been this way for centuries. Ever wonder why historical collections of clothing at museums have lots of women's clothes but very few men's clothes? It's because most men wear clothes until they fall apart and then throw them in the trash. Buy-it-and-wear-it-once really doesn't fly with most guys, which why they tend to rent their formal wear while women tend to buy theirs. It's one of the many things men just don't get about us. For women who hate to shop, according to WGSN, the problem has little to do with money. In fact, when these women actually force themselves to go buy clothes, they rarely look for bargains. Instead, they tend to avoid the mall because: 1. They don't know what kinds of clothes look good on them. 2. They don't follow fashion and don't want to look ridiculous or dated in their purchases. 3. They're easily flustered when they can't find what they're looking for quickly. 4. They feel uncomfortable trying on clothes in dressing rooms. 5. They may have put on a lot of weight and either can't find clothes that fit or don't want to face the fact that they need a larger size. 6. They hate crowds. Does any of this sound familiar? For those of you who can really relate to this list, let me tell you that I feel your pain. I've worked with clients and friends who know they need new clothes, but don't want to admit to themselves -- or anyone else -- just what it is that's keeping them from the stores. But you don't have to suffer in silence or feel bad for being a woman who hates to shop. Remember: about a fourth of women love it, a fourth hate it, and the rest of us fall somewhere in between. Regardless of your feelings on the matter, here are some tips to make shopping easier, less expensive, and far less frustrating than you may have experienced in the past: 1. Determine Your Body Shape Start by taking a good look at your birthday suit in the mirror the next time you change clothes or step out of the bath. Are your hips bigger than your chest (A-shape)? Is your chest bigger than your hips (V-shape)? Is your waist the same size as your chest and hips (H-shape)? Does your body resemble an hourglass (8-shape)? Make a note. You'll want to look for clothes shaped the same way you are when you hit the stores. This will lead to fast success and minimal frustration. 2. Determine Your Lifestyle What kinds of clothes work best in your current situation? Do you need business wear? Jeans? Ball gowns? If your lifestyle is 60% work, 20% social, and 20% leisure, for example, or 90% work and 5% social and 5% leisure, then your wardrobe should reflect as much. Otherwise, you may be hard pressed to find something to wear for those activities where you spend the least amount of time. 3. Assess Your Needs and Make a List Once you know your shape and your lifestyle, it's time to go through your closet and see what you need. If you're short on tops, make a note to buy tops. Feel fabulous in a coatdress? Add a few more. Love your black A-line skirt? Buy another one in dark blue. Remember: if you start with a list, you can immediately hone in on those pieces in the store. When you only look for what you need, you're a lot less likely to get distracted - or confused. 4. Go When it's Quiet and You Have Some Time This may not always be possible, depending on your situation, but try to go when the stores are nearly empty and you have a little time to look, like a weekday morning. Not only will the store clerks be more available to help, you'll have plenty of time to go through the store inventory. If you hate crowds or have to constantly monitor your watch as you shop, you're more likely to give up quickly or buy unsatisfactory pieces just to get it over with. 5. Leave The Kids At Home This may not always be possible, but if you can shop when they're at school, leave them with a sitter, or swap sitting duties with another mom so you each have free time, do. 6. Buy and Return If you don't have the time or inclination to try on clothes before you buy them, go to a mirror, hold the clothes up in front of you and see how they look. If it looks like something you might like, test the size in the places it's most likely to give you trouble, like the shoulders, bust or hips, by grabbing the edge of the garment and seeing where it hits on the side of your body. If it goes half way, chances are, you have a close fit. If it doesn't or if it goes beyond the halfway point, go up or down a size, respectively. Buy it, take it home, and try it on there. If it fits, keep it. If it doesn't, take it back. 7. Hire Help If you truly don't want to attempt any of this on your own, or if you're after a certain look but don't have the time to track it down, hire a personal shopper. Many better department stores and boutiques have one on staff; just ask. Or, check online, in the newspaper, or in the phone book for freelance personal shoppers in your area. The Association of Image Consultants Internationa:l might also be able to recommend someone locally. While the fee for department or boutique staff shoppers is usually free (they receive a commission on the clothes you buy from their store), most freelance shoppers will charge either an hourly or flat fee for their services, plus the cost of clothes. If that's what it takes to get you out the door, looking your best, with a minimum of stress, pay it. It will pay you back many times in increased confidence, reduced stress, and a workable, wearable wardrobe. Shopping for new clothes should be an enjoyable event you participate in at least twice a year, to refurbish your closet for the new season. If you hate to shop or always wind up with stuff you don't need, try these tips to get your closet in order. Who knows? You may actually start to enjoy yourself!
************** Until next time,
Diana Pemberton-Sikes
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